A law firm website has one job: turn a stressed visitor into a consultation. Lead with the offer, prove it with results and bios, and follow your state's advertising rules.
Concept 1 of 3 · Houston, TX
Case Results First
Fast injury intake: a case review form in the hero, results with disclaimers, and Spanish.
A personal injury firm that wins on speed and trial record and serves a Spanish-speaking community.
Concept 2 of 3 · Columbus, OH
Calm Counsel
A quiet, plain-language family law site with fees in plain sight and online booking.
A family law firm whose clients arrive stressed and want a clear plan, a known fee and a safe way to reach out.
Concept 3 of 3 · Charlotte, NC
Editorial Counsel
A broadsheet-style firm site with column rules, published insights and a planning checkup.
A business and estate planning firm that wins clients through expertise and wants to look like a publication, not an ad.
The research
Every concept above covers these. They come from the research pass for this niche.
Visitors decide in seconds. A clear offer and a short form beat a generic Contact link.
In Clio's 2024 secret-shopper study, only 40% of firms answered the phone. Speed wins the client.
Each page answers the first questions for one case type and ranks for it in local search.
Clients read bios before they call. Show education, years in practice, focus areas and a real photo.
Bar rules expect a nearby note saying results depend on each case and are not a promise.
Clients compare firms by reviews. Show recent ones, with consent and any notice your state requires.
Family and injury clients arrive stressed. Short, plain answers build trust before the first call.
Label ads where your state requires it and say a form does not create an attorney-client relationship.
Sources
Pick the concept closest to your style and tell me what to change. Your site gets built on the same process and hosted on Azure.