No. 01Editorial Roastery
Kindred Roast Co.
A coffee store set like a magazine, with roast dates, farm prices and a cart that follows you.
Website Showcase
Websites built for
your kind of business.
33 working concept sites for 11 kinds of small business. Each one started with research on what those customers look for, went through three review passes, and runs on Microsoft Azure. Pick your niche and click around.
33concept sites
11business niches
99logged review passes
$11a month to host all 33
E-commerce
A store page has one job: get a shopper from interest to a confident checkout.
What e-commerce sites needNo. 01
No. 02Soft Minimal Luxury
Lumen Botanics
A calm skincare store with a three-question routine finder and reviews you can filter by skin type.
No. 03Bold Athletic
Tallgrass Trail Co.
A dark, high-energy gear store with a trip-based Gear Finder that builds and prices a full kit.
Law Firms
A law firm website has one job: turn a stressed visitor into a consultation.
What law firm sites need
No. 04Case Results First
Castellan Injury Law
Fast injury intake: a case review form in the hero, results with disclaimers, and Spanish.
No. 05Calm Counsel
Willow & Finch Family Law
A quiet, plain-language family law site with fees in plain sight and online booking.
No. 06Editorial Counsel
Ashby & Vale
A broadsheet-style firm site with column rules, published insights and a planning checkup.
Insurance
An insurance website turns a careful shopper into a quote request.
What insurance sites need
No. 07Local Agency, Many Carriers
Harborline Insurance Group
A friendly coastal agency site built around one quote picker and real agent faces.
No. 08Friendly Fintech
Otterly
Playful insurtech with a drawn otter mascot and live prices that show their math.
No. 09Industrial Broker
Granite Ridge Commercial Insurance
A spec-sheet broker site for builders and makers, with a live coverage gap check.
Physical Therapy
A PT website turns a person in pain into a booked first visit.
What physical therapy sites need
No. 10Return to Play
Peakform Sports Physical Therapy
Dark, athletic sports PT site with a test-driven rehab plan and 3-step online booking.
No. 11Clear and Caring
Riverbend Physical Therapy
Large-type, high-contrast clinic site with a searchable conditions list and open-now clinic hours.
No. 12Boutique Wellness
Mend Studio
Warm, editorial pelvic health studio with a reimbursement estimator and free-call booking.
Dental
A dental website turns a nervous, price-conscious visitor into a booked first visit.
What dental sites need
No. 13Friendly Family
Brightside Family Dental
Sunny, kid-friendly family practice with a 4-step booking flow and insurance checker.
No. 14Luxury Smile Studio
Atelier Dental Studio
Fashion-editorial cosmetic studio with a before and after slider and a treatment finder.
No. 15Posted Prices
Clearview Dental Co.
Product-style practice site with a searchable price list, savings calculator and booking.
Urgent Care
An urgent care website answers three questions in seconds: are you open, how long is the wait, and do you take my insurance.
What urgent care sites need
No. 16Wait Times Up Front
NorthStar Urgent Care
A live wait board leads the page, so patients save a spot before they leave home.
No. 17After-Hours for Kids
Little Lanterns Pediatric Urgent Care
A starry night-shift brand that tells worried parents if tonight is an urgent care night.
No. 18The Front Range Line
Corridor Urgent Care
Seven clinics drawn as a transit line, with live waits, video visits and an employer portal.
Real Estate
A real estate website has two jobs: help buyers find the right home and turn sellers into listing appointments.
What real estate sites need
No. 19Private Client Luxury
Juliette Marsh, Coastal Luxury Real Estate
A quiet, editorial site for a waterfront agent: curated estates, private listings, a sold ledger.
No. 20First Home Guide
Dana Whitfield Homes
A warm, plain-English agent site that turns first-time buyers' questions into booked calls.
No. 21Search-First Brokerage
Keystone & Co. Realty Group
A product-grade brokerage site: live filters, a linked price map, quick views and market data.
Roofing
A roofing website has one job: turn a worried homeowner or facility manager into a booked inspection.
What roofing sites need
No. 22Storm Response
Ironclad Roofing & Restoration
A storm roofer that walks homeowners from hail to approved claim, with a drone report to prove it.
No. 23Heritage Materials
Fairhaven Slate & Copper
A slate and copper specialist that sells restoration over replacement, with the math to back it.
No. 24Facility Manager's Roofer
Gridline Commercial Roofing
A commercial roofer that sells maintenance programs with live pricing and a 4-hour leak promise.
Landscaping
A landscaping site sells with finished work. Show projects by type, give a price signal early, and make the next step one tap away on a phone.
What landscaping sites need
No. 25Outdoor Living Portfolio
Verdant & Stone
A dark, editorial design-build studio site where the finished gardens do the selling.
No. 26Instant Quote Subscriptions
Greenlight Lawn Co.
A bright, app-like lawn care site that shows the price before it asks for an email.
No. 27Grow Native
Native Ground Ecological Landscapes
A warm field-guide site with a filterable library of 30 real Central Texas natives.
Plumbing
A plumbing website has two jobs. Get the panicked caller on the phone in one tap, and give the planned-job customer a price and a time slot without a call.
What plumbing sites need
No. 28Emergency First
Torrent 24/7 Plumbing
A live dispatch board, a shutoff valve guide and a call button that never leaves the screen.
No. 29Three Generations
Hartley & Sons Plumbing
A family-heritage site with a story timeline, a signed promise and reviews you can filter by job.
No. 30Book It Like a Table
Bluewell Plumbing & Water Co.
Flat prices, live 2-hour windows and a three-step booking flow, plus a water hardness check.
HVAC
An HVAC site has two jobs. Get the no-heat or no-AC caller on the phone in one tap, and turn everyone else into a booked tune-up, a membership or a financed system.
What HVAC sites need
No. 31Comfort Club
Cardinal Comfort Heating & Air
Friendly hot-and-cold brand built to sell memberships, book tune-ups and route emergencies.
No. 32Electrification
Kinetic Air & Energy
Data-forward heat pump brand: honest savings math, measured results and an audit-first funnel.
No. 33115 Degree Emergency
Desert Shade Air
Emergency-first AC brand with a live tech board, real arrival windows and a replacement price finder.
Under the hood
What every concept includes
These are concepts for fictional businesses, built the same way a client site gets built.
Built from niche research
Every niche got its own research pass: what customers look for, what makes them call, and what makes them leave.
Mobile first
Checked at 360, 390, 768, 1024 and 1440 pixels wide. No sideways scrolling, buttons sized for thumbs.
Fast pages
Plain HTML, CSS and a little JavaScript. Photos ship as WebP in two sizes. No page builder, no plugins.
Accessible
Readable contrast, labeled form fields, visible keyboard focus and a skip link on every page.
A clear next step
Call, book or start a quote from the first screen, on a desktop and on a phone.
Working interactions
Calculators, booking flows, carts, filters and quote forms you click through. Forms are demos and send nothing.
Hosting
One container. 33 sites. About $11 a month.
The whole showcase ships as one nginx container on Azure Container Apps. One warm replica answers every request, so nobody waits on a cold start. The app pulls its image from Azure Container Registry with a managed identity, so there are no passwords to leak. Logs land in Log Analytics, and a budget alert emails me before costs drift.
- Container Apps, 1 idle replica (0.25 vCPU, 0.5 GiB)$5.91
- Container Registry, Basic$5.07
- Log Analytics and HTTP requests (inside the free allowance)$0.00
- Per month, all 33 sitesabout $11
Want a site like these for your business?
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